Vacation — Successful On-Ground Brand Campaign

Vacation needed more than branded production materials — the objective was to make sure the brand appeared professionally and consistently when the campaign reached the ground. MRICS managed the process from production preparation through final execution, including the fabrication and branding of campaign stands and branded bags, logistics, installation, and on-site coordination. The campaign was successfully deployed on ground with the physical assets matching the approved visual direction and ready for direct interaction with the target audience. By combining production and operational execution under one team, MRICS reduced the gap between what was approved in design and what the customer actually experienced on site.